Somebody at M&M's was thinking

Setting: The M&M’s boardroom

Executive #1: “Hey fellow executives, I just thought of something.”

Executive #2: ”What’s that, Executive #1?”

Executive #1: “How much do you suppose a Rice Crispy costs?”

Executive #3: “Like, a single Rice Crispy?”

Executive #1: “Yes.”

Executive #3: “Oh I don’t know, maybe $0.0000000003.”

Executive #1: “Interesting. Executive #4 – you’ve been strangely quiet so far – how much do you suppose a Rice Crispy sized volume of chocolate costs?”

Executive #4: “Thank you for including me. I had decided before the meeting not to speak unless spoken to, in an effort to gauge my importance on the executive team. ‘Am I valued?’ I have often wondered. You have affirmed my self confidence and I thank you. Anyway, I’d say it costs a lot more, like maybe $0.0000231.”

Executive #1: “Splendid! Let’s remove a Rice Crispy sized amount of chocolate from the centre of an M&M, fill it with a Rice Crispy, and call it a new product, like ‘M&M’s Crispies’”

Executive #2: “I see a problem here. The machinery required to open each M&M, extract the choc ….”

Executive #1: {interrupting} “No no, not like that. Just start with the Rice Crispy and build out from there!!! And we could charge the same price as all our other products!!!”

And that is the story of how M&M’s Crispies began. What a rip-off. … although they’re quite tasty.